It is likely that 2021 was as chaotic as 2020, but we need to be positive and go through the positives! While we all believed that the pandemic would be well and over with, things do not always go as we planned and yet, we as an industry we’ve evolved and have come out on from the other side. A lot of influencers go towards the technique of buying Instagram followers. And they took benefit of it.
And, as of October 2021, the influencer marketing industry had more than doubled in size and was worth an impressive 13.8 billion US dollars. We anticipate this rapid increase to continue into 2022 and beyond. In the meantime, even though the landscape is changing within the business we wanted to walk about our forecasts and the trends we expect to see in 2022.
Finding the perfect influencer
It might seem simple, but choosing the most effective influential person is never more vital than it is now.
It’s not about simply selecting an influencer that shares the same interests or has a huge following. It’s much more than this. While these are important however, there are other elements to be considered that consumers and audiences are more interested in. In this case, a synchronization of values is essential. In addition to the product’s philosophy, the ethos of a company’s ethics and morals ought to be aligned with the needs of the customer. Even if a product is able to meet the criteria, the buyer won’t make the crucial purchase when the brand doesn’t have the same values on things like sustainability and diversity, as well as inclusion.
Finding the ideal influencer may sound like an easy job However, when you take into account all the variables, it’s very different.
An agency for influencer marketing in contrast will handle the entire process for the brand. By tapping into consumer and company values, ethos, and all the rest the agency examines the larger picture in addition to simply following counts and interest. The right approach is essential to the success of any successful influencer-based marketing strategy.
Diversity Inclusion, representation and diversity
Similar to the previous point the importance of representation is similar to the above. The question of whether the customer is represented isn’t the issue, it’s the representation of the consumer that is -but the absence of diversity and participation among the larger population is.
If a consumer feels as if they are part of the group even if they know others who are not, it will affect their purchase choices. The majority of consumers are looking for all of the consumer base to be represented. And in the realm of beauty, having a couple of different shades isn’t enough. Everybody should be that they are represented and valued when they shop.
This is also true for fashion. If a company isn’t offering an extensive size range, it will make shoppers look at other brands and, most likely, your competition. If you’re a company seeking to collaborate with influencers on marketing campaigns, make sure that you’re inclusive, diverse and representative.
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Association of influencers and brands
Another important aspect to consider is the influencer and brand association. Most of the time both brands and their customers are looking for the sameness. They are interested in knowing who represents the company and its products and the best way to do this. Is through long-term partnership or brand ambassadorship.
While one-off campaigns are still proven to be effective, campaigns that last are becoming more well-known. Influencer and brand association creates trust and, over time consumers will start to recognize an influencer as the brand, and reverse. Influencers are a element of the company’s brand as they become ambassadors. And representatives who eventually gain the credibility and image for the business. In the same way, they can also be a part of the brand. If you in rush and wanna create a good splash on Instagram, you can buy Instagram followers Malaysia to make the things more slider.
A steady increase in video and audio content
We all love the perfect feed 2022 is the year that will witness the explosion of video and audio content grow. Pictures can speak for themselves but they can’t really do the same like audio or video. To prove this it’s true that Instagram the app for sharing photos is now focusing its attention on video content.
Audio and video are more entertaining – and for longer periods of time in any case. The possibilities for audio and video are endless as well on Instagram alone there are five different ways to distribute and share videos. And the possibility of using the videos more than 5 different ways which include Stories, Reels, and IGTV. In addition, on various platforms and apps there are podcasts. Which gained popularity following the first lockdown that took place in the year 2020? We expect this to be a constant.
Short form vs long form content
Both have their own advantages However, in recent times users of social media (and individuals in general) are becoming more aware of how they use their time. With this in mind it is evident that people want information that is simple to comprehend and that is brief sharp and quick.
Of course, there’s still room on social media for content that is longer like vlogs and reviews. But when it comes to content that is sponsored or branded the more concise the content, the more effective. The evidence is there with the popularity of Instagram Reels and TikTok continuing to gain popularity. With TikTok boasting more than 700 million monthly active users. The app for sharing videos has been able to create quick, funny and fun content. Instagram soon to follow its footsteps with Reels and giving TikTok an amiable competition.
