..Digital marketing, Bounce Rate , Brand Awareness , Conversion , Crawling , Digital marketing dictionary , Google ADS , inbound marketing , Indexing , Link Building , Meta tag , Pagerank, sem , SEO One of the main problems when working in the digital marketing sector is language: in fact the vocabulary of a digital consultant is very varied, consisting of a mix of technical terms, English and the language of the IT sector.
For this reason, one of the first aspects to be clarified not only in the relationship with a client, but also with a colleague who does not belong to my same sector, is the sharing of a common vocabulary. So here is an advanced digital marketing dictionary that contains the main terms to know, in alphabetical order.
Google ADS : it is nothing more than the old Google Adwords, that is a tool that the search engine makes available to digital consultants like me to promote your online business for a fee. Although apparently it may be an easy tool to use, however to obtain the desired results, optimizing the reference budget, it is necessary to set aside the “do it yourself” and contact those who, thanks to the use of specific tools, can indicate which keywords to target more.
Brand Awareness : in addition to the mere translation of this term which means “brand awareness”, I believe to deepen the meaning of these two terms in order to better understand the facets of the concept. First of all, the term brand does not necessarily identify a company, but can refer to a single product. Furthermore, the word notoriety takes on meaning only if it is related to that of buyer personas : in fact, a certain content or product can be of great interest, while it is not for other subjects. The difference obviously is not in the quality of the object, but in the fact that I constitute the typical user towards whom the communication is oriente, while the others are not.
Furthermore, it should be emphasize that online notoriety should not be confuse with offline: a Brand can be very successful on traditional communication channels, but be practically unknown to search engines (and to those who frequent them).
Bounce Rate : the bounce rate is a metric that is extrapolate by Google Analytics, a free tool that allows you to track – after installing a tracking code – the activities on a particular website. The Bounce Rate in particular indicates – as a percentage – the number of users who leave your site or a specific page of it. Also usually it is customary to think that a lower bounce rate corresponds to a higher level of efficiency of the site, however it is advisable to reflect on one topic: which is the page that your users leave ?
For example: if your site is an e-commerce and users “bounce” away from the cart page towards the transaction page, this is a good sign, as it indicates that your product has been purchase. Conversely, if a user leaves your page immediately, without browsing it (and therefore there will be a very low minimum session duration), then you can perform the necessary analyzes in this sense.
Conversion : the term conversion is one of the most complex to define online as it is not identifiable in a unique action. In fact, the concept of conversion refers to a concrete result produced by an online action.
To better understand this term, it is necessary to refer to that of Sales Funnel (Link to the article on the Funnel) and, more generally, of Inbound Marketing .
Crawling : This term refers to the activity of the Google spider (also known as a crawler or bot). In particular, reference is made to the exploration, research and analysis of the structure and contents of the web pages that must be index and position. The search engine assigns a budget to this kind of activity (budget crawl) which identifies the time that the spider can devote to a particular site.
Digital Strategy : this concept should be part of the dictionary of basic digital marketing, but more and more often I realize how it is a subject that is still little assimilated at all levels. In particular, creating a digital strategy does not only involve studying keywords, reading Google Analytics data and drafting content, but it requires a fundamental technical setup phase in which the digital consultant makes sure that the conditions are in place for the site can be correctly index online. Making a digital strategy does not only mean content marketing. But also the technical optimization of the html codeof the individual pages of the site; SEO consultancy is essentialthat implements a mix of search engine optimization strategies. And tactics appropriate to the target market and website.
Indexing : the concept of indexing is well known to everyone, but the difference with that of positioning is often overlook . In fact, a website can be said to be index when the Google spider has “read” it. And verifie its existence. On the contrary, it can be said that it is position. When there is a study of the keywords aim at bringing the website to the first page of the search results. For this reason a site can be index. And not necessarily position, on the contrary in order for it to be position it must be index.
On Page SEO : also known as SEO On Site or page optimization is the set of interventions. That are performe directly on the code of your site. For this reason, critical aspects that prevent the site from indexing content, speed. HTML optimization of your site, metadata are include in the On Page SEO. All very important elements for positioning on Google.
Off Page SEO : unlike the previous one, this term encompasses all those strategies aimed at increasing. The popularity of your site, improving its brand awareness. And authority in the eyes of search engines, among these Link Building and Digital PR are the most important.
Link Building : this is a discipline that deals with creating a network of references not only external. It therefore appears evident that it is one of the fundamental activities. A digital inbound marketing strategy that wants to increase the authority. In this regard, it is important not to overlap link building with digital PR.
Technical SEO : Technical SEO refers to website and server optimizations that help search engine spiders crawl. And index your site more effectively (to improve organic rankings).
Meta tags : also known as “metas” not only other than html attributes that describe. The content of the page to the search engine. This is a purely technical aspect that must be optimize for each page of the site. And also in the images.
Pagerank : no longer used, it is a numerical value, expressed on a scale from 1 to 10. In which the search engine summarizes the importance – in increasing order – of a specific web page. It is therefore a fundamental element that can significantly influence the ranking of the website on Google. This concept has now been replace by that of a page “Trust”. And there are several tools that try to approximate the value of the “pagerank” using different metrics. Each SEO specialist has their favorites.SEO ROI KPI Digital Marketing ROI
ROI : this term – acronym for Return On Investment – is use above all in the finance sector to indicate. The same reasoning can and must be done online. Not only when it comes to paid campaigns on Google Adwords, but also when it comes to organic traffic.
Keep in touch
These are just some of the terms that you need to know and deepen. If you have been intrigued by one of these activities, as SEO consultant I am available to support you in your online growth path . Thanks to the study of the Google algorithm (and the update on its upgrades).
I am active in Milan and its surroundings, but I have been following projects all over Italy. What are you waiting for? Send me an email to make an appointment!
SEO Leader a partner for your online success
Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business
Do you want to receive qualified traffic from Google and increase visibility and conversions?
First name
Last name
Agency
Telephone
Website address
Message
Privacy Policy
Treatment of personal data *
PROCESSING OF PERSONAL DATA * If you contact us or fill out the form on this page. We inform you that the personal data you have voluntarily provide us.. And possibly the email generate may be store within the reception system of email use by the site owner. These data will not be record on other media. Or devices, nor will other data deriving from your navigation on the site be record. And will not be use for any other purpose.
