7 types of videos to help build your Brand and Business.
I recently went to Social Media Marketing(Buy Facebook followers) World, an event where social media marketers gather to learn about the latest strategies and business-building strategies.
If you’re a marketing professional and can attend, I strongly recommend attending (in fact, I’ve already bought tickets for the following year’s event).
The conference covered a broad range of topics. Including how to make chatbots to create your brand. But unsurprisingly, among the top talked-about subjects was, as you can guess, video.
Every presentation I saw included a video in some way or other. One of the most engaging sessions was given by Marcus Sheridan.
Who spoke about the different types of videos for business that you need to make to provide more transparency to your customers. Ultimately “explode” your brand’s reputation and the bottom line.
Here are seven kinds of videos to help create your brand and build your bottom line and business.
The 80 percent Video
Consider all the questions you are often from your prospects and customers. What is the percentage you claim you have answered over and over and over? I’m betting it’s around the 80% mark (see the direction I’m taking here).
80% of the time, the video is a mix of seven questions you receive regularly. Your customers will be delighted to see a video that responds to common questions about your product that they are planning to purchase.
If you employ the same person to answer each question, it’s an excellent opportunity to display the team who will support customers after they become customers too.
The Form of the Landing Page Video
Am I likely to receive a plethora of emails? Do you expect to be contacted by someone? Are my contact details disclosed to any other person?
These are just a few concerns that go through the minds of anyone who is contemplating whether they should complete one of your forms online.
Adding a video to your page’s landing form that informs the user of what happens after they hit submit will reduce friction and boost the conversion rate.
Studies have shown that if you’re honest about the form procedure, you could improve the number of form conversions by up to 80percent. When you announce the video “See what happens if you complete this form.” Your viewers will be aware of the video and are more likely to click to play.
The Bio Video
You’re sure you’ve got an incredible team. Your customers may not know they are part of a particular group until you let them know who they are. Bio videos allow each member of your team to add a face to their name.
Share their story, and speak about how they support the customers you serve. The videos should not be more than 90 seconds in length and can be an excellent addition to the signatures of your team’s emails.
The Video Page for Products and Services
So, a video has to have the value of a million photos.
Note: Click here
This capability to tell stories is why many marketers are increasing the quality of the customer experience on their websites by incorporating videos of their products.
These types of videos highlight the products you sell and dynamically highlight their benefits and benefits. They can show your service in action. In a recent blog post written by Neil Patal, entitled. Does a product video increase conversion Rate? Videos for products can increase sales by 144%…
The Cost/Price Video
This video will provide your customers with upfront pricing regarding your products or services. They can help address any customers’ questions regarding prices and are especially useful if your service offers more complicated pricing structures.
One of the primary factors consumers consider when evaluating the brands they would like to purchase from is price. A cost/price-related video on your site is a fantastic method to distinguish yourself from your competitors who might not be as transparent in providing this information.
The Videos We Make The Claims
Begin by sitting together with your team members and writing down all the claims you’re making as a company. They typically sound like this “we’re the best at this,” or “we’re the most effective.”
You can then note the claims comparable to your competition’s claims. Generally, 80-90% or more of your claims will be comparable. Ask yourself what claims you can prove visually and have not simply stated.
Finally, make a video to show the unique claims to your business, and you can verify on the screen too. This kind of video can make a compelling message for your brand.
“The Journey of the Customer.”
When we create videos of our clients’ successes, We tend to focus on recording testimonials from our clients expressing how satisfied they feel after they have purchased the product.
We rarely make an effort to tell the entire story of the customer’s journey from beginning to end. It’s possible that your customers aren’t willing to share their stories.
But you’ll be surprised by how many will tell their stories If you have them too. At WSI, we refer to these videos of customer journeys and the Making Difference stories. You can watch an example below.
Screenshot from Mike Chavez video.
The most important thing to remember when it comes to making videos as an element of your marketing content plan is to avoid trying to take on everything simultaneously.
It’s tempting to create the entire seven videos, which is acceptable. However, start by choosing just one or two you think you will be able to implement faster than later. Has the most significant impact on your business, brand, and your overall bottom line right away.
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