The most cost-effective method to get consistent traffic on your website is ranking on top of the search results. This can help in increasing your revenue and building authority in your niche. A recent update from Google link building revealed that it factors in three key elements to decide search rankings.
- Relevance: The content you create must be relevant to your target audience.
- RankBrain: Google’s machine learning AI that sorts search queries.
- Links: A large number of high-quality inbound backlinks make your website seem trustworthy to Google.
By now, you can understand how important backlinking is. It is essential for both small businesses and best link building agencies to stay relevant and profitable in the digital world. But why is it such a big deal?
What is Link Building SEO?
According to Ahrefs, link building is the process of building relationships with other relevant website owners. The approach is more relational. It has a lot to do with contributing value to other relevant websites.
When you provide valuable and attention-grabbing content, people refer to your site. They use you as a source of information by linking to your content. Thus, you generate backlinks.
You can create relevant and share-worthy content. And then promote this content on social media to attract the attention of your potential customers.
If you provide practical solutions to your target audience’s problems, they will continue to consume. They would continue to share it in the long term, creating quality backlinks to your website. Additionally, you can reach out to influencers to get a wider reach quicker.
Links are the foundation of a successful SEO strategy. They are essential for every business. A strategy that wins puts you miles ahead of your competitors.
Become An Authentic Source of Information with Relevant Content & High-Quality Backlinks for SEO
Search engines use crawlers to check the internal links of your website.aIt also checks outbound and inbound backlinks. Hence, the user queries rate the quality of your links. This is because Google aims to provide the best results for its users. Therefore, it always looks for valuable and most relevant content to answer the search queries.
If you have quality backlinks from high authority domains in your niche, Google identifies you as an authentic source of information. It also rewards this with better rankings, thereby driving higher traffic.
Guest Posting for Manual Link Building
The best way to perform free link building is guest posting on well-known publishers’ platforms in your niche. Analyze your competitor’s backlinks to identify the most common websites linked to them. You must also ensure the websites you write have a domain authority of 40 or above. This enhances the authority of your domain in the long run.
Build relationships with people in charge of guest posts for these publications. A relevant and informative article useful for your audience can position you as an authority. Thus, resulting in increased rankings.
Or, you can outsource your SEO linking strategies from link building services providers. They bring their expertise to the table to run a successful digital marketing campaign.
Gain Traffic & Higher Conversion from Authority Links
Authority sites often have a large traffic volume and high conversion rate. But how do you attract these users to visit your website and become your paid customer? Here’s how:
Make remarkable content that people would want to share
According to Seth Godin, remarkable content is worthy of a remark. A well-planned SEO link building strategy can boost your content to the top in Google search results. If you are new to link building, hire an affordable link building service provider to get you started.
Realize the power of promotional content in eCommerce
Are you an eCommerce company? Do you only have catalogs on your website? People may look at them, but they might not want to share them. So, what do you do?
Get quality backlinks as user-generated content (UGC) by creating an easy-to-read copy. It should also evoke curiosity. UGC makes your campaigns more personal. It acts as social proof, which deepens trust among your potential customers.
Become An Authority Builder with Video Links
It is said that a picture speaks louder than text. This saying also applies to videos. So, companies opt for video marketing to promote their products and services. That’s why YouTube is the second-most popular search engine after Google. This allows creators and brands to enhance the user experience by diversifying their content.
Optimize for YouTube
Optimizing your videos for Youtube keyword phrases helps you pop up on the first page. Web pages that are embedded with videos perform better than the ones with only text. Selling products or services is much easier when users can experience them. Backlinking your website URL in video descriptions also help with SEO health.
Leverage Youtube influencers
Reach out to popular Youtube Influencers to tap into a community of engaged users that trust them. This will help in increasing your revenue. At the same time, you can boost your brand awareness at a fraction of the cost of traditional video marketing.
Increase Sales and Revenue with SEO Linking Strategies
SEO is time-consuming. But, you get guaranteed organic traffic from the search engines for free if it is done right. Even a small bump in traffic can boost your sales and average order value (AOV). This results in increased revenue and profit.
Lower your acquisition cost per customer. You can reinvest some profit to run Google paid ads as a double whammy. A reliable organic content strategy allows you to be aggressive with paid ads. It can skyrocket your Return on Ad Spend (ROAS).
We hope this article has given you valuable insights on the importance of strategic link building for small businesses. Link building can be tricky. But if done correctly, it can yield excellent website traffic and Google ranking.
You can reach your customers faster and increase your profit. All you have to do is leverage the latest technologies, rapid shift in consumer behavior, and adopt strategic link building tactics. Whether you are new to the business world or a veteran, use an SEO link building strategy to take your business to new heights.