Many businesses aren’t familiar with or use Search Engine Optimization (SEO). Your website content must appear first in search results for keywords. Organic search accounts for 53% of all website traffic, and unfortunately, 91% must never receive any organic traffic via Google.
What is the reason? Many reasons exist, but the main reason is that many businesses don’t know or use SEO trends when writing content. Using SEO content briefs to help you write all your content can make your online presence more prominent in search results.
What is a content brief?
A content brief is a guideline for a writer to help them draft content. This piece of content could be a blog post or a landing page, and it can also include a whitepaper, white paper, or any other initiative that requires content.
You risk receiving content that isn’t up to your standards if you don’t have a content brief. It will frustrate your writer and lead to more revisions that cost you more time and money.
When they have a specific need, content briefs are typically written by someone from a related field, such as demand generation, product marketing, or SEO. Content teams don’t work from briefs, and they will likely have their calendars and initiatives.
What is SEO-focused content?
One of many types is the SEO-focused content short. This brief is unique because it instructs the writer on creating content that targets a particular search query to earn traffic through the organic search channel.
Why is content briefing essential?
A content brief is not necessary for a project, and it’s like asking a contractor to build a house without a sketch or blueprint. The place you end up with is not what you want. Before anyone begins to pour concrete, it is best to review a blueprint.
Do I need templates to create content briefs?
Yes. It is wasteful to create briefs for each piece of content from scratch.
A template can help you keep track of everything you need to say. It’s easy for people to forget important background information when creating a brief. It includes the buyer persona, sales funnel stage, and required internal links. Templates help prevent this and give you a structure that will keep your content concise and easy to follow.
How to write a content brief
Identify Keywords and Intent
It is essential to know what keywords and search query you will use for an article. It is also vital that you understand the purpose of the article.
These two things must be communicated clearly to the writer at the beginning if you create an article that covers the topic in the manner you desire.
Anyone familiar with SEO will understand the importance and value of keywords by looking at them first. Keywords are one of the most crucial SEO Services on-page.
After you have settled on keywords that will drive the title of your article, you can give some direction about the article’s intent.
Your article’s purpose is its intent, and it is why no two authors will write the same article using the exact keywords.
The more information you can give around the purpose of the article, then the better. The best SEO practice is to examine the results Google returns for your search query to understand how Google interprets it.
SEO-focused articles should follow Google’s intent. However, you still have the freedom to let your writer be creative.
To be covered, add topics and subtopics.
The main keyword provides a general overview of the article. However, it doesn’t give much information about the writer’s content, intent, and direction.
Google can help you find subtopics that are relevant to your keyword.
Make sure to be specific about any call-to-actions
CTAs are a term used in marketing to describe a prompt, instruction, or other invitation to a user to take the desired action.
CTAs usually have a direct connection to sales or other actions that will result in conversions or some way you can benefit from the reader. A natural call to action is better than trying to force it into an article.
Write down your CTAs and where they should appear in your article. It will help the writer plan to incorporate them naturally into the content.
If you want your writer to write an article as close as possible to what you are looking for, it is essential to have a clear content brief.
It’s not difficult or time-consuming to create briefs, and it’s possible to make a template of most of the information in your short time. You will only need to modify a few specific details for each article.
Communicating creative ideas can be difficult, especially when there are so many components and measures to success. Content briefs solve this problem, and they help writers elevate their content beyond what you can imagine.
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