Facebook is one of the most popular social media sites, boasting over 2 billion users worldwide. You can also use it to find business leads, but how do you go about that? The first step is setting up your company’s Facebook business page.
Once that’s done, make sure that it contains all of the information about your organization and its products and services, including logos, images of them in use, etc. This will give people an idea of what they could get in touch with you for if they want to acquire them from you.
Ways to generate business leads using Facebook
Use audience network –
There are many ways you can get people to follow your page on Facebook, but the easiest way is to use an audience network. You may be familiar with this from other social media sites as it allows advertisers to purchase users based on demographic information, likes, and interests. When creating a new audience for your Facebook page, just select “follow” so that when people see your ads, they will be prompted to like or follow your page if they haven’t already.
Make your page visible –
The easiest way to get people to see your page is through the “Promote” tab on the left of the screen. Once you click there and select “Pages,” you can set up thumbnail images for yourself and the other pages you are promoting as well as their description, click-through buttons, etc.’ You can post on Facebook and increase likes and views on those posts. It is best to buy Facebook likes to get ease in gaining visibility.
Use the “Lookback” feature
This is a good way to build your page when you’re starting out. It’s not just used for business pages, though – it also allows you to see how many people have already liked or followed you as well as what pages they are interested in. This means that once a person likes or follows you, she will see all of your Facebook friends on her timeline, so if there’s anyone she’d like to connect with from your list, now is the time to make contact!
Start inviting people to like your page –
- The easiest way to get more likes for your page is by inviting people directly.
- Anytime you make a post, “invite friends” will be at the bottom of the post, so they can like your page and see your posts without leaving Facebook.
- You can also send personal invites to your email contacts or text any of your contacts with your Facebook username and have them do the same.
Run a contest –
Contests are great ways to attract attention to an organization’s social media presence, especially if it gives something away or is fun to participate in. If you really want to make a big impression, consider running a photo contest. This allows you to get people interacting with you that may not have done so before.
Post updates frequently –
Add value to your brand by posting updates about your business or industry so that prospective customers can see what type of service it offers and how it interacts with its customers. These updates should not only refer to new products or sales but also highlight any recent awards or recognition it has received, articles written about the company in the press, any seminars scheduled, etc.
Participate in groups –
The best way to connect with people is to interact with them, especially if they are potential customers. That means joining groups and exchanging posts with other group members, then contacting them and offering any assistance they might need.
Search for local events and post your own events –
Once you have organized your own events, you can post them on Facebook so that they appear on the Timeline of all of your followers. This gives you a great opportunity to promote the event and get more people interested in it.
Work with other companies –
- One great example of how businesses can work together is through teaming up with other organizations to solicit business leads.
- For example, you could invite a local product manufacturer to get involved with you by telling customers that they offer a specific type of product and then asking them if they would like to share the details of this with their Facebook friends.
- If you are working together, there will often be very little in it just to increase your Facebook visibility.
Run promotions –
Promotions that offer something for free can be a great way to get people to show interest in your page. The more people who take up an offer, the more likely they are to actually stay on the page and engage with it. For example, you could run an exclusive offer of a free sample product or some free money off a purchase if they enter their details on your page and sign up for your newsletter.