A strong marketing strategy should have multiple advertising channels. A multi-channel marketing strategy is called a “marketing mix.” Traditional marketing tools like custom-printed stickers are part of countless multi-channel marketing strategies. These stickers are extremely popular because they are durable and reusable.
Vinyl stickers will stick to any perfect, smooth surface, with not very many special cases. Nonetheless, the primary ones incorporate glass, plastic, smooth fixed wood, and metal. You can put one on your PC, your window, a divider or your vehicle gave the surface is level and smooth.
Stickers for vehicles are a famous method for having your image seen all over town, however except if it’s stuck on expertly, you could experience difficulty eliminating it yet it shouldn’t harm it by any means, giving your vehicle’s paintwork isn’t sub-par, or some unacceptable decal has been stuck on it. It’s exceptionally far-fetched that a decal or sticker could eliminate paint, and regardless, the cement is produced using acrylic which won’t influence the paint’s science.
Let’s say you’re spending 75% of your company’s marketing budget on digital advertising campaigns. You spend 15% on billboard ads and 5% on new business cards. What can you do with the tiny remainder? Buying custom-printed vinyl stickers make total sense in this situation. Here’s why.
- Brand leaders don’t have to spend much to buy a set of custom-printed vinyl car stickers. Stickers made of vinyl typically cost less than $2.00 per square foot.
- They can attach these stickers on the surfaces of their company vehicles – no expert installation assistance is required.
- Pretty soon, the well-designed stickers will start securing thousands of impressions for the brand every day. All for a very little share of the marketing budget.
Premium-quality custom car stickers can last up to five years (or more) even when placed outdoors. Their durability adds to their overall ROI. However, to ensure greater brand visibility, brand leaders must regularly maintain their car stickers. Or else, the stickers may lose their visual appeal.
Maintaining Car Decals and Stickers
A well-designed car sticker can add tremendous mobility to your marketing efforts. But, during this process, it will pick up all sorts of damages. The sunlight will deteriorate the vinyl fabric. Humidity will make the colors on the stickers fade away. Pollution will create layers of dirt on the stickers. These effects can make your car stickers look very unpleasant.
Thankfully, car stickers (especially the ones made of durable materials like vinyl) respond well to cleaning and maintenance. However, users must ensure they don’t cause wear and tear while cleaning and revitalizing their stickers. Follow these steps –
- Rub the entire car with a dry cloth. Get rid of any heavy layers of dirt and grime that may be present on the surfaces of the stickers.
- Take a clean cloth. Dip it inside a mixture of detergent and water. Avoid using cleaning agents that may contain harsh alcohols or chemicals. Only pick cleaning agents that contain glass-friendly chemicals. Those types of products don’t harm vinyl stickers.
- Wipe the stickers softly with the wet piece of cloth. Don’t leave out an inch.
- Take another cloth. This time, dip it in pure water. Wipe off the soapy mixture from the stickers’ surfaces. Let the water on the sticker’s surfaces dry.
- Take a soft dish towel. Dab it on the semi-wet stickers. Keep dabbing until the stickers look crisp and dry.
- Repeat this tactic every week. Car stickers pick up a lot of dirt when they’re used on the road for three to five consecutive days. Weekly cleaning will keep them fresh.
How to Remove Old Car Stickers?
Some car stickers cannot be restored with cleaning. They can only be removed and replaced with new ones. To remove your old car stickers, use a heat gun to apply moderate amounts of heat to the stickers. The heat will damage the sticker’s adhesives. Peel off the sticker as soon as the sticker’s adhesives become loose and weak.