Instagram Live was released in 2016, shortly following the stories feature was introduced in the year 2016. Was released, and it’s a more popular version. Although it’s been around for nearly four years, companies and influencers remain slightly confused about what to do with the feature. FansLeap Study showed an 81% increase in people watched more live videos in 2016 than in 2015, and that 80 percent of them would prefer to see live videos from a brand rather than read blogs. The study also revealed that 82% of people prefer live videos from brands over static posts on social media.
What is Instagram Live?
Instagram Live lets users stream videos live and see which of those who follow them are streaming and let viewers leave comments on the stream while it’s happening which allows you to have a meaningful conversation with your followers. After your video has finished you’ll be able to see who was watching it. Instagram Live is identical to “Stories” in the sense that it’s a video that has a shelf-life of 24 hours.
Should I use Instagram Live Instead of Facebook Live?
The best part is that you can do both! The question to ask yourself is which one should you invest your energy and time into? It’s Instagram Live, it’s just an increasingly popular platform currently. Studies have shown it is Instagram has more engagement than Facebook with between 2 and 7 percent of users using every post.
What Makes Instagram Live Different from Stories and IGTV?
Instagram Stories are a function that allows users to upload photos and videos that disappear after 24hrs. Users can track those who have viewed their posts, and users are encouraged to share their reactions and messages or to share stories they’ve seen. This is a fantastic option for narratives that are longer and told in small bursts of video or still photos. Users can also utilize this feature to publish polls, or ask and answer questions in writing. Influencers or business accounts with large followers can utilize the swipe-up feature for linking to websites or articles.IGTV:
IGTV is the latest child to hit the scene. To get access to IGTV users need to select the TV icon that is located in the upper right hand corner of the screen. IGTV has been added to the “explore” page, which allows users to discover channels they would like to view. IGTV was created with the long-form video format in the back of our minds. You have also a chance to buy IGTV Views for your videos to look more authoritative.
A Business Case for Instagram Live
Although Instagram Live can be a no-cost feature, it will cost time and effort to create strategies and content to tackle this social media platform. So, why do you need to consider investing in it? Yahoo discovered that the number of viewers for live video is rising quickly. Actually, live video is growing faster than other types of online video by 113 percent. The study also revealed that ads that are shown during live video content generate “greater emotions” in 75% of the cases and there’s a 700% rise in the positive emotion people experience when they watch live streams.
1. Showcase Your Latest Products:
Do you want to demonstrate to your customers how best to utilize your brand new product? Or create excitement for the launch of a new product? Nobody wants to go through an instruction manual for a long time. The manual is an excellent method to present what your brand new product can do and how you can maximize the use of it in a lively interactive forum.
2. Feedback on Products in Development
Feedback from customers is an essential instrument when it comes to creating your product. Utilize this tool to gather comments from your customers about what they would like to hear from you. It’s not necessary to divulge the ‘secret sauce in order to solicit their opinions. People love having their voices heard and you’ll walk away with valuable information to bring for your staff.
3. Communicate Important Announcements
Changed the CEO? Have you just done an acquisition? Do you offer a new product? Change of location? Instagram Live is a fantastic option to let people know. Live feeds can make the announcement more memorable of an event than just publishing a post, and it lets users express their frustrations, questions or express their joy in real-time.
4. Answer Questions from Customers
This is your opportunity to deliver outstanding customer service. Get rid of the middleman in telephones and emails and give your customers the information they require quickly. Fast and simple solutions to their needs will ensure they remain loyal to your company for years to in the future.
5. Generate Sales Leads
When you are finished with your session, you’ll be able to see the number of participants who attended the live feed as well as their usernames. Keep track of the people who participated. Also, let someone take notes of the people who are engaged during the chat, and what their main concerns are. If there are people that are viewing your stream and are concerned or have questions regarding the product, make contact to them immediately following the broadcast. Did anyone watch your live stream but didn’t follow you? If they don’t follow you, send them a message and then thank them for watching your stream.
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6. “Behind The Scenes’ Tours
Livestream.com discovered the following: 87% users are interested in ‘behind-the-scenes’ content and are prepared to stream social media channels instead of traditional television to get it. In New York Fashion week, designers used their live streams to broadcast exclusive behind-the-scenes footage that kept viewers engaged as well as excited by their walk and their offerings
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