Instagram account used for personal or business purposes
This is an issue there are a lot of contradicting opinions on – will your organic reach diminish after you switch to a professional profile? It’s not as easy as it seems.
If you look up this topic, it will be apparent that people who have reported a decrease in their organic reach after making the change to a business profile. If you’re not willing to invest in advertising, you should not have a business IG profile isn’t a good idea. But the problem is that it’s not easy to determine. Based on the time when users have changed their profiles and the shifts in the algorithm on Instagram and the content that users are posting, video content has been gaining more engagement, for instance. It is difficult to say that organic reach has decreased due to a specific reason.
In addition, many other users have reported that businesses with pages that have lots of interaction have managed to maintain their organic exposure. Similar to Facebook, Instagram prioritizes posts that are engaging for users. So the emphasis is always on creating content that users are likely to want to follow or comment on and then share.
Connecting to Multiple Facebook Pages
If you upgrade to a Business IG profile, you lose the ability to link to multiple Facebook pages. Instagram business profiles can connect to one Facebook profile, while when you have a personal profile, you can link to any number of Facebook pages you’d like.
The Personal Touch
Social media is an incredibly distinct phenomenon. It’s the same for every platform. Each has its own unwritten rules, largely related to its distinctive original design and purpose. The users of each platform are responsive to accounts, both personal and business personal, that adhere to these rules. For instance, Facebook fans love Facebook because they can connect with friends and post content exclusively to the same friends or share it with a larger audience and switch between them easily.
Twitter users enjoy the way they interact with people who aren’t friends, where they can hear from and engage in discussions and conversations with people they will not meet. While Instagram enthralls Instagram users because they can get the chance to peek into someone else’s life – usually the professional and personal, the curated, voyeuristic aspect of Instagram is one of its first achievements. This can be seen in the most viewed post of all time, posted on February 28, 2018 – which had 16.8 million followers, Kylie Jenner’s announcement of who she is going to name her baby, and a photo of her baby.
So if you’re a person-centric brand (like bloggers or an Instagram influential person) and you have a business and personal content on your account, staying with a personal statement might be a better option since your followers will likely be more engaged with your budget than if you restrict your content to only posts for business. Many of the most well-known IG accounts within dentistry are personal accounts that focus more on individual posts than business-related ones.
Should I Make A Professional Instagram Profile, Or Do I Need To?
If you do not intend to use the features offered by an account for business, then it is more sensible to keep the personal Instagram account. If you want to utilize one of these features, you’ll have to switch to a company account.
A few examples of popular dentists. Accounts for business IG accounts:
@DigitalSmileDesign highlights the fast-paced world of dentist-trainer Dr. Christian Coachman and his team, who conduct educational seminars around the globe focusing on dental design. The pictures shared are a mix of event flyers for the upcoming year and video clips and news from the event, including photos of Christian and other participants.
Dr. Samuel Saleh is an international cosmetic dentist with offices in Beverly Hills, USA, and London, UK. Dr. Saleh blends before and after smile photos, concise explanations of treatment procedures, and more intimate photos of his family and lifestyle beyond the practice. This allows his followers to get involved with his work and him as a person, which is crucial for building confidence.
The dental age mostly posts videos of dental treatments. The site is somewhat different from the previous one because many posts are reposted, and credit is given to the poster who originally posted it. However, it also serves as a personal blog written by Dr.
Dr. Miguel Ortiz is a specialist in dental photography and shares an exclusive view through extreme close-ups of teeth and treatments. Dr. Ortiz utilizes his unique position to present a different view of dentistry. He has earned a loyal following through his blog posts.
@dentistsinging is his tweet dentist who sings
This hilarious, charming, and original account is one of the best dentists who sings parody songs about oral health. With 2.6 million views of his parody, Save Your Teeth, although this might sound funny, it is also doing an incredible job of educating people on oral and dental health. Although the dentist who sings is a licensed dentist and has posted regarding his practice.
He’s decided to keep his account as informal nature of a personal blog. Interestingly, these accounts have personal photos and dental services. However, they all follow the same theme: they are professionally run business profiles. They’re easy to contact through the contact button. This means that new and existing patients can get in touch immediately.
You can switch back easily.
If you’re still unsure whether to switch to a business account but you’re not sure. It is easy to switch to a personal profile instead of your personal IG profile. Why not consider making the switch for one month? You can test the analytics.
Perhaps increase the reach of an ad and then decide whether it’s the Business Instagram account is the best for your dental practice.