Over the last few years, eCommerce platforms have transformed how Indian shoppers buy in India. The number of online consumers has skyrocketed due to several factors, including increased smartphone and internet penetration, improved digital literacy, and push from the government. GlobalData expected the Indian eCommerce market to hit $74.8 billion and grow 21.5% in 2022. Considering this, online businesses need to use an easy payment gateway that can streamline and simplify their payment processes.
Here are five ways to make online customers’ payment processes simple and easy. These ways will improve the payment process and encourage more sales conversions.
1. Ensure Security and Privacy
Indian online shoppers are still sceptical because of security risks and scams. So, ensuring customers’ security and privacy is vital to boosting their confidence. When they need to enter their personal and financial details, reminding them of the applicable security measures assures that their sensitive information is safe. Doing this generates brand trust and secures sale conversions.
There are multiple ways to ensure security and privacy during the payment process. Most importantly, the checkout page should be consistent with the site without redirecting customers to a new page. Besides that, SSL (Secure Sockets Layer) certificate should be clearly visible on the website. Maintaining a consistent design throughout the website is crucial. A seamless design from the landing page to the checkout page reassures customers of the company’s authenticity and augments brand recognition.
2. Offer Multiple Payment Methods
Offering multiple payment methods is fundamental to improving online customers’ payment processes. Therefore, choose a reliable payment provider that incorporates as many methods as feasible. Doing that increases accessibility and convenience for the customers to a great extent. Customers often buy from eCommerce platforms that accept payments with their preferred payment method. If not, they likely look elsewhere that seems more accommodating.
3. Collect Essential and Relevant Details Only
A customer may not feel safe filling out a lengthy form that asks for details not necessary for the purchase. While users are trying to jump over and place the order, they don’t want to fill out a long list of fields that make the payments process complex and lengthy. Many customers abandoned an online transaction because it was requesting too much information. Asking for too many irrelevant details creates doubt, and the customer cancels the transaction due to fear of fraud.
It’s crucial to run customers through a quick and smooth checkout process. If a company needs some extra information, like a phone number, including an explanation may clear the situation. Still, it must not make filling in the information mandatory for the customer.
4. Allow Customers to Fix Errors Easily
Online shoppers often make errors while entering their address, card number, and other details. It’s easy to overlook the zip code or forget to mention the floor in the delivery address. An easy payment gateway points out such errors and allows users to correct it there itself. Customers find it frustrating to enter the full detail again because of a minor silly mistake.
An ideal way is to display an error message at the checkout page’s top and highlight the error in red. An error message may also appear right in the field that needs correction. A handy tip is to save the customer’s information once they submit it, though with their permission. It makes things easier and faster for the customers, as they don’t need to re-enter their details every time they purchase.
5. Do Not Force Customers to Register
Customers do not want to create a new account and remember its username and password just to purchase a random trinket they liked online. Forcing customers to register is just quite intrusive for first-time buyers. Consequently, it is a major sales killer. Many people fear that the company will flood them with promotional messages and emails once they register. Many customers just don’t understand why they need to register to purchase a product they want.
Another disadvantage of registering is that it requires more information and lengthens the payment process. So, to make things easier for visitors, let them buy and check out as guests. A good idea is to allow customers to register at the end of the payment process instead of asking for data at the beginning.
These are some of the best ways to make the payment process simple and easy for the customers. An easy payment gateway minimises distractions and conducts market research to understand customers’ wants and needs.
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