In today’s digital era, a good marketing strategy is necessary. Not only to attract potential customers but also to set the budget to be more effective. No matter how much money a business has, it will be wasted without the right marketing strategy.
In this case, Search Engine Optimization (SEO) becomes one of the most effective marketing strategies that can save your marketing budget.
This strategy can help your campaign business succeed and allows you to increase brand awareness, increase conversion sales, generate leads, and bring in potential traffic.
If SEO is not done with the right strategy and planning carefully can be a huge waste of money. Otherwise, if it’s done right, it will be the most cost-effective tactic to increase your business revenue.
Therefore, you need to carry out the right SEO strategy to get a small budget. This article will give you seven ways to build a robust SEO strategy for a small budget business.
1. Keyword Research
Doing keyword research is one of the most important parts of SEO. This is a very important step in building an SEO strategy. Keywords guide SEO specialists in formulating content to publish and optimize.
Without keywords, content and the use of SEO will not provide maximum assistance in website optimization. You can use several popular tools to help you research the right keywords, such as Google Keyword Planner, Google Trends, SEMrush, etc.
Leveraging these tools to find which keywords can lead people to your website. If it’s done correctly, your website will be able to appear on the first page of search engines.
Additionally, there are five keyword research indicators that you need to pay attention to find the right keyword research, such:
- Search volume
- Keyword difficulty level
- Keyword suggestions
- Search intent
2. Maximize Video Content
Video content is one of the most effective ways to build an SEO strategy with a small budget. However, creating video content can be laborious and time-consuming.
By using video marketing tools, you can simplify the process of creating your video content with a minimum budget and produce good quality.
There are several types of marketing videos that you can place on the landing page of your website, such as explainer videos, video testimonials, product demo videos, etc.
This type of video is proven to be able to attract the attention of the audience and make the audience stay longer on your website. This activity can increase your search engine ranking, click-view rate, open rates, and conversions.
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3. Optimize Local SEO
With the right steps in building an SEO strategy, you can help your products and services reach the number one position in search engines. SEO does sound quite complicated for some ordinary users because of the many important things you need to pay attention to.
You can do simple SEO optimization at the lowest possible cost. The key is to focus on local searches. Create a Google Plus page for your business, then mark your office or shop location on Google Maps.
Not only that, you can work with websites or forums to display your business name. Frequent mention of your business name on the internet will help improve your ranking in search results.
4. Do Link-Building Partnership
When it comes to SEO for a small budget business, your company needs to do outreach to build valuable links on your site. This strategy can help to compete in google rankings.
Link-building is one way for website managers to increase their website’s ranking on Google search pages. With the right methods, link building can help increase website traffic.
This is because the more links pointing to your website, the more authority your website will have. This type of link is then referred to as a backlink and can be a major determining factor in SEO.
You must get backlinks from sites that are relevant, credible, and have stable traffic. That way, Google will categorize these links as quality backlinks.
5. Encourage Guest Blogging
Guest blogging is writing articles on other people’s blogs/websites. In the article, you can put a link that points to your blog/website. This method is quite effective for getting quality backlinks.
To generate quality backlinks, you need to choose carefully the website that will publish your guest post. Choose a website or blog whose quality is much better than yours, both in terms of traffic and domain rating.
You can work with influencer bloggers or online media to do guest posts. SEO techniques with backlinks are the basic SEO strategies that can be relied on until now.
6. Leverage Social Media
While Google does not use social media activity as a search ranking factor, there is a strong correlation between these two.
Social media has an important role in search engines. One of the keys to success in SEO is not only producing high-quality content but also sharing high-quality and interesting content.
Before you decide what social media to use, first determine the demographics of your customers, and whether the social media users will suit them. Facebook has the highest match with most user demographics.
If you are a business with a low budget, you don’t have to worry about spending a lot of money when carrying out a marketing strategy because not all marketing strategies require a large budget.
SEO is one of the marketing strategies that can be the most effective solution for a small budget business. When done with the right strategy like the tips I mentioned above, it will help increase brand awareness, increase conversion sales, boost traffic, etc.
Thus, it is time for you to take action to build a robust SEO for your business and bring your business to a higher level.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video production. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).