The idea of online shop in Bangladesh is relatively new, but the demand is at its peak. Meeting consumer demands is becoming more difficult as more and more platforms implement innovative strategies to wow their customers.
But what is attractive to consumers in an online fashion store? It’s all about the navigation and search capabilities. Besides a high-quality product or service, you must have a quality site and flawless management.
Let’s look at 5 key features online shoppers demand from an online store.
5 Key Features Online Shoppers Demand from an Online Store
According to customer research, an online shopper demands the following things from an online store.
A unique, efficient, and mobile-friendly design
One of the first features people will notice when visiting your site is its appearance. This is often the first impression a potential customer has of your brand. However, you should not leave the display and your catalog to chance.
So how do you create remarkable pages that will appeal to as many people as possible?
While it’s impossible to please everyone, certain page design elements are universally appealing.
For example, it’s usually best to opt for a simple, clean design. The user can be easily distracted. So rather than including a lot of complicated graphics, make your articles the central focus of your activity.
Detailed descriptions of products
This is one of the most important parts when making decisions within the online store. Some key aspects would be:
In each product description, you must have the different colors or sizes available for the product. Each product must have a detailed description about:
- Expire date
- Manufacturing date
- Side effects (if any) etc.
Also, it is a good idea to add how many units are available. It can encourage the customer to buy the product before it is finished.
Impressive and quality images
In an online store, product images constitute a virtual showcase. They have the power to attract and convince visitors that they should purchase a product. Therefore, it is essential to ensure that product images are high definition and free of defects.
Some of these undesirable defects are:
- Excessive compression
- Low resolution
We must have the possibility of zooming in on the image so that the customer can see the product’s detail. Post different views of the product so that the visitor can completely view it.
In the age of social media, customer reviews are one of the most valuable tools. Sellers can use them to find out if customers like their products or if there are any complaints about them. They can take advantage of positive opinions. The reviews convey trust towards the products offered and the brand or multi-brand store.
In short, this is one of the essential features of any online store. Why? Because a consumer is 63% more likely to buy from a store that displays product ratings and reviews.
Multiple payments and delivery methods
To succeed financially in e-commerce, you must ensure that your online sales site offers suitable payment methods. It is not enough to offer only one way to pay for your products. The payment methods you choose to accept in your store can impact conversion rates, customer reviews, and building trust.
Discounts and promotions based on a minimum expense usually work very well to increase the minimum spend per purchase. To determine the best payment methods to allow, consider your target audience, budget, and business goals.
Along with offering a variety of payment methods, it also makes sense to offer plenty of delivery options. If your e-commerce only offers one shipping method and it comes with high fees, you may face difficulty converting.
Many brands engaged in internet commerce offer free shipping. For this reason, it is now a service that online shoppers often expect.
There it’s done! Now you know some of the essential features no matter what products or services you are selling. When you launch an online shop, the customers are your priority. So, take every aspect into account to satisfy your customers and witness the growth of your business.