There are many advertising and monetization tools out there that can help grow your online business. With the OfferToro platform, you can significantly elevate your online business to a broad reach and increase productivity. But what is OfferToro, and how can it reap benefits for you as a publisher?
OfferToro, in a Nutshell
OfferToro is a website and app monetization company. It was established in 2012, making it one of the oldest CPA networks in the market. OfferToro’s headquarters are in Borehamwood, Hertfordshire, but the company’s services are available worldwide.
OfferToro’s monetization tools include offerwalls, API, and SDK surveys. Anyone with an app or website can use these tools to monetize their traffic and make some extra money. How do you get started and increase your revenue on OfferToro? Read on to learn everything you know about using OfferToro to monetize your traffic.
Understand How OfferToro Works
OfferToro has three primary players—publishers, advertisers, and users:
- A publisher is someone who wants to monetize their website or app.
- Advertisers create the ads or offers displayed on the publishers’ sites/apps.
- Users are the people who use a publisher’s app or website.
OfferToro is a platform for the three parties to engage and fulfill their goals. Advertisers create ads or offers, which are then displayed on an app via OfferToro’s offerwall. OfferToro reserves the right to reject an advertiser’s proposal if it violates the company’s terms and conditions. This way, a publisher can be sure that their audience is only interacting with legitimate brands and offers. Users are compensated for engaging with the offers or brands. They must follow the instructions for each submission and complete the task. The tasks can include:
- Downloading apps.
- Playing a game up to a certain level.
- Completing a survey, and more.
The publisher receives a commission for each offer that their users complete successfully. As a result, publishers with high traffic and conversion rates are more likely to make better revenue from OfferToro.
Understand OfferToro’s Monetization Tools
Mobile ads vary in formats which impacts the effectiveness of the monetization efforts. To increase commissions, publishers should understand the various ad formats/monetization tools and choose wisely. OfferToro’s primary monetization tool is an offerwall. Users can choose which ads and brands to engage with on an offerwall, like a mini store inside an app. Publishers and users can select offers to engage with through OfferToro’s mobile and desktop offerwalls. Other monetization tools available on OfferToro include:
- Application Program Interface (API) is an indirect but useful OfferToro monetization tool. An API is a well-defined set of instructions or protocols for effectively displaying advertisements on an app.
- Survey SDKs—Survey SDKs are tools that enable easy integration and a seamless survey experience in a publisher’s app.
- Stand-alone offers—These advertisements allow publishers to monetize with single ads while excluding extra banner ads.
Create an OfferToro Publisher Account
To earn money with OfferToro, publishers must create an account on the company’s website. OfferToro approves publishers’ accounts instantly or within 48 hours in some cases.
The steps for creating an OfferToro publisher account are as follows:
- Navigate to OfferToro’s website and hit the ‘Register’ button on the top.
- To complete the form, you must provide the following information:
- Website, company, or app name
- Name of the contact person
- Email address
- Choose to skype or discord for an instant manager
- Website link
- Brief business and traffic description
- A link for verification will be emailed to you. Please click it.
- Sign into your publisher’s account.
- Enter your account details like payment information.
- Wait for your account review confirmation which can take up to 48 hours.
Integrate the OfferToro Monetization Tools into Your App/Website
A publisher must make a few changes to integrate OfferToro’s monetization tools into an app/website. Each integration tool available on OfferToro’s network comes with detailed instructions. Publishers must choose the appropriate integration tools for the monetization tool they intend to use. You must have an approved publisher account and create an app placement before proceeding with the integration. The following are OfferToro’s integration tools and essential details publishers should know.
OfferToro iOS Software Development Kit (SDK)
iOS developers use the iOS SDK to integrate the OfferToro offerwall into their iOS apps.
The following are the prerequisites for using this integration tool:
- A valid publisher account
- An app placement on OfferToro
- An iOS version 8.0 or higher
Publishers can download the iOS SDK from the SDK section of their account.
OfferToro Android Software Development Kit (SDK)
The Android SDK enables developers to integrate various monetization tools (OfferToro’s offerwall, non-incent offerwall, etc.) into their apps. Publishers must have an approved account and a successful app placement to use the OfferToro Android SDK. The SDK is available when a published is signed into their account under the SDK section.
API allows publishers to automatically pull specific ads and displays that will most likely resonate with their users. Users who resonate with the ads and brands are more likely to convert, resulting in higher publisher commissions.
OfferToro Unity Development Kit (SDK)
Unity developers can use this SDK to integrate the offerwall into their applications, as its name implies. OfferToro only offers a Unity SDK for Android, which requires at least Unity 5.
Utilize OfferToro’s Statistics and Reporting Features
OfferToro provides publishers with account statistics and reports. Those who use these statistics correctly can improve the performance of their accounts and, as a result, their revenue. The stats available include best-converting countries/offers/tools, conversion rates, click rates, and chargebacks.
Learn to Avoid OfferToro Chargebacks
OfferToro has features that allow publishers to block users who frequently cause chargebacks. You need to ensure the source of your app’s traffic is high-quality.
Improve Your Account Performance with Promos
Publishers can boost their revenue by utilizing limited time offer promotions. Identifying the best converting offers and creating promos for them is one of the best ways to include offer promos. Another effective strategy is to offer promos targeting countries with high conversion rates based on your account’s statistics.
Our Final Thoughts on OfferToros
It is simple to become a publisher on OfferToro. To optimize revenue with offer promos and account reports, publishers only need to understand a few things. Those things include the platform’s functionality and monetization tools and integrating monetization tools into apps.
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