Whether you own a franchise business or are looking to expand, your web design should reflect your business model. This includes Mobile-friendly, Fast, Secure, and Buyer personas. Using these elements to your advantage will make your website easier to navigate, increase conversions, and help you track the success of your marketing campaigns.
Mobile-friendly
Having a mobile-friendly website is an excellent way to get more business from your customers. Mobile-friendly websites are more likely to be found by people using their mobile devices. Google has stated that it will favor sites that are responsive and mobile-friendly in search results. It also means that your website will have a better chance of appearing in organic search results.
According to Statista, mobile-friendly websites are more likely to have higher rankings in Google search results than other websites. This is because Google favors mobile-friendly websites, as ninety percent of internet users use their mobile devices to access the internet. In fact, 55% of all web traffic is from mobile devices, and a mobile-friendly website is much more likely to be seen by those consumers. Market Media Connect is one of the franchise websites that has incorporated mobile-friendly website development into its designs.
Secure
If you own a franchise, it’s important to create a secure franchise website. This will increase the authority of your website and prevent potential customers from taking your website down. Secure websites have a higher rate of conversion, and people are more willing to give personal information if they know it’s secure. Research shows that 46% of people would not enter personal information if they weren’t sure it was secure. Another important factor is that the website should be able to process transactions. That means that it should have a checkout system and order processing capabilities.
A secure franchise web design will have a secure HTTPS address to ensure that customers’ information is secure. Without a secure website, hackers can easily gain access to customer information. A website should be fast, too, since a website that takes too long to load will discourage potential customers. Most consumers base their impressions of a company on its website. Therefore, a secure franchise web design can be the difference between success and failure. While the process may seem complex, a good web consultant can guide franchise owners through the process and help develop a strategy to help them achieve their goals.
Fast
Franchise web design involves many steps to create the best user experience. Not only should the design be attractive, but it should also be functional and professional. For example, a franchise website should feature industry-specific tips and videos that interview industry experts. It should also be search engine optimized, ensuring that the website gets the best rankings possible. This will help drive more traffic to the website, generating more leads and customers.
Speed is also an important factor when it comes to a franchise website. It’s estimated that if a website takes three seconds or more to load, 40% of visitors will leave. Even one second delay can cut conversions by up to 7%. Therefore, it is crucial to create a fast-loading site that is easy to navigate and read.
Buyer personas
Developing buyer personas is crucial for a franchise web design, as it allows you to target the right audience with the right content. You can use the demographics of current customers to help you develop your customer profiles, including people who live in the same area, are a certain age or have the same job role as you do, and are looking for the best value for their money. You can also talk to co-workers and people in your industry to get their insights on your target demographic.
Using buyer personas will help you develop content, improve your customer support, and improve your marketing strategy. You can create multiple buyer personas for your franchise, and use them to create content that meets the interests of each. For example, Marketing Mary, a non-technical person, would be interested in content management software that is easy to use and provides her with support.
Hybrid content
The best franchise web designs include a strong content strategy. They provide valuable information for visitors, such as articles and blog posts from industry experts. Additionally, good franchise web designs use search engine optimization, or SEO, to boost website rankings and attract more traffic. Increased traffic means more leads and customers.
Franchise web designs must be responsive to mobile users. People often use their mobile devices to search for local businesses. Having a website that is not responsive to mobile devices could lead to lost customers.
